Local florist delivers smiles for Mother's Day (2024)

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  • Chelsea Jackson
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Danielle Cantor & Tony Hacker speak about their shopping experience at Vogue Flowers

A tried-and-true Mother’s Day gift has always been a bouquet of fresh flowers and, in Richmond, a hot spot to find them is the Vogue Flower Market at 1114 N. Arthur Ashe Blvd.

“I’ve been coming here for years,” Richmond native Keri Thurston said as he picked out a bouquet of roses for his mother.

“Roses mean a lot to me,” he said. “You’re supposed to give flowers while they’re still living.”

Local florist delivers smiles for Mother's Day (1)

The Vogue Flower Market has served the Greater Richmond area for nearly 40 years and has been consistently voted the city’s top florist.

“It’s a privilege and an honor to be recognized after so many years. It’s a great feeling,” said Steve Papoulakos, the founder of the Vogue Flower Market. Papoulakos, 69, opened his first Vogue shop on Gaskins Road in Henrico County in 1985.

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According to the National Retail Federation, 74% of people plan to buy flowers for Mother’s Day, and Vogue Flowers made sure to prepare. Archie Kellum, director of operations, says that typically the week leading up to Mother’s Day can get hectic. The shop stocked its coolers, receiving roughly 5,000 boxes of flowers the week before the holiday.

“Mother’s Day is one of those special holidays where people tend to shop all week long. For us, the beginning of the week is mostly wholesale because the stores want to get their orders for Mother’s Day, and then retail kicks in around Wednesday up until Mother’s Day, so it’s kind of an all-week event,” Kellum said.

The prices of Vogue’s special Mother’s Day arrangements range from $44.95 to $195, but Kellum says the most popular option is the arrangements that customers make on their own in the market’s DIY area, which features a wall of various single-stem flowers that they can choose from.

“We’re trying to create an atmosphere that allows people to be creative as well as pick up arrangements, flowers or plants, whatever your interest might be,” Kellum said.

Local florist delivers smiles for Mother's Day (2)

Danielle Cantor and brother-in-law Tony Hacker browsed the DIY wall to build bouquets for the special women in their lives.

“A good friend of mine who had a baby about two years ago said Vogue Flowers has been his godsend for keeping people happy in his life, so every occasion I come here,” Hacker said. “They’re so sweet.”

On Sunday morning, beyond the market’s luminous showroom, a mighty team of 18 stayed busy planning delivery routes, designing arrangements and tying up bouquets with pretty ribbons. By 3 p.m., the market had made 483 deliveries with two hours left to go.

On Saturday, Vogue made roughly 580 deliveries.

“Mother’s Day is a great holiday. We like to see a lot of smiles,” Papoulakos said. “It’s a great pleasure.”

From the Archives: 250 photos of Richmond in the 1940s

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Ice

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mailboxes

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archery

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Camp Lee

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Camp Lee

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Clark Gable

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Deep Run races

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Deep Water Terminal

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Em Bowles Locker

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First and Merchants National Bank of Richmond

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Gasless Sundays

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Liquid stockings

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Monument Methodist

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Mrs. Cupid

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nurses

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Pearl Harbor front page

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Rats

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Rockingham National Turkey Festival

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Sergeant Jack Blizzard

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Snowstorm

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Snowstorm

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Chelsea Jackson

(804) 649-6965

cjackson@timesdispatch.com

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Local florist delivers smiles for Mother's Day (2024)
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