The spectacular femininity of bimbos and 'Barbie' : It's Been a Minute (2024)

The Barbie movie has arrived and we seem to be reaching peak Barbie-mania. But, Barbie's brand of hyperfeminine fun has been on the rise for years — especially online among left leaning femmes who call themselves bimbos and have been giving the term a new meaning.

Host Brittany Luse and Hannah McCann, a lecturer at the University of Melbourne who specializes in critical femininity studies, explore how both Barbie and real-life bimbos are criticized for being bad role models, and yet this carefree, maximalist, feminine style may actually be a little subversive.

The interview highlights below are adapted from an episode of It's Been A Minute. Follow us on Apple Podcasts or Spotify for full interviews. These excerpts have been edited for length and clarity.

Interview Highlights

On reclaiming the term 'bimbo' and its new meaning

Brittany Luse: The meaning of bimbo has begun to change in the past few years. Talk to me about that.

Hannah McCann: In the 2020s, you have this change in the meaning of being a bimbo on social media where people are really working to reclaim the term "bimbo" specifically. You'll see on BimboTok on TikTok, people saying, "Yeah, I'm stupid, I've got nothing in my head, I'm a slu*t." And unlike the original stereotype of cisgender, white, blonde women, you see on BimboTok people identifying as queer, all different kind of ethnicities and identifying explicitly as left wing or often Marxist.

Brittany Luse: What is smart or what could be smart about having a "no thoughts head empty" approach to social critique — how does that work?

Hannah McCann: It's about not having to engage with people who are demanding that you prove yourself, or demanding that you can intellectually keep up with them or compete with them. That's why it's so jarring to patriarchal frameworks that insist you prove yourself and keep up in a way that is perfect and up to certain standards.

On the feminist tug-of-war over Barbie

Brittany Luse: Our OG bimbo, Ms. Barbie, is coming back. Barbie has been read as both [feminist and anti-feminist]. I am seeing people fight every day online about what she represents. What makes Barbie such a fraught icon of femininity?

Hannah McCann: She's fraught because she's seen to represent a model to which little girls should aspire, which is narrow. But on the other hand, there is this idea that Barbie has been every occupation and she can do anything. And so there's this feminist critique of Barbie as representing patriarchal femininity. And then there's feminist defense of Barbie as representing a Girlboss feminism. I hate both of those. She's not just this floating signifier that tells us how to look. It's about how people play with Barbie. [For example,] I had two Barbies and a Ken: Ken was gay and the Barbies were a butch and a femme... You can project onto Barbie, to me that is more interesting than just saying that she's a problematic icon or she's some fantastic icon.

The spectacular femininities of bimbos and Barbies

Brittany Luse:

Barbie is not just feminine, she's hyperfeminine, spectacularly feminine. What does that mean?

Hannah McCann: Yeah, there's this really fantastic concept coming out of critical femininity studies called spectacular femininity. So, for example, Maya Padan's done this work on the Spice Girls [about] how their aesthetic is actually so spectacular that it connects with this reading of them as drag. And this is an interesting [question about] what is drag, and who is in drag, and what do we count as subversive. It's a much more dynamic way of understanding what's going into that presentation, rather than just saying, "oh, no, they're dupes of the patriarchy, too."

Brittany Luse: ... It really takes their gender as a performance.

Hannah McCann: Exactly. There was an interesting show that I analyzed a few years ago out of the U.K. called Snog, Marry, Avoid. And they would take these women off the streets who, according to the show, were wearing too much makeup. And the whole point of this show is to give them a "makeunder."

It's interesting that so much feminist analysis has focused on makeover shows as super problematic and reinforcing patriarchal standards, but when you transpose that onto a makeunder show, you actually see how spectacular femininity is quite uncomfortable, unnatural and disruptive for people.

Brittany Luse: That's funny because [even the] title is based upon marriage as the ultimate goal. You could be just enjoying yourself, wearing 6 pounds of makeup on your face every day. But then it's like, "do you want to get married?"

Hannah McCann: And that's what I think bimbo aesthetics are about, too. It's actually so exaggerated and over the top that if you're put on Snog, Marry, Avoid, people would be saying they'd avoid you.

Brittany Luse: Yeah. One of the things that I have noticed, in all of the Barbie promotion that has been put out there is that spectacularly feminine aesthetics of the film, the pink dream houses and the super pink, campy outfits are not necessarily appealing to men. That's not who the film is even being marketed to, it's meant to appeal to people who really enjoy the performance, the theatricality and the sense of fun within those spectacularly feminine aesthetics.

This episode was produced by Barton Girdwood, Alexis Williams, Liam McBain and Corey Antonio Rose. It was edited by Jessica Placzek. We had engineering from Josh Newell. Our executive producer is Veralyn Williams. Our VP of programming is Yolanda Sangweni and our senior VP of programming is Anya Grundmann.

The spectacular femininity of bimbos and 'Barbie' : It's Been a Minute (2024)

FAQs

What is the message of the Barbie feminist? ›

The message is actually directed at women who used to play with Barbies (hence the prominence of America Ferrera's Gloria, who gets the main speech) when they were kids, and reassures them that they can still look back fondly on their childhood toys and be part of a new, better, more modern, more feminist-leaning era.

What is the controversy over the Barbie movie? ›

Some believe the movie's central themes and characters are underdeveloped. The movie explores multiple themes, including the implications of death, feminism and patriarchy, perfectionism, and identity and individuality. But some people criticized the film for having too many undeveloped storylines.

When did Barbie become more feminist? ›

Lord noted the controversies over gender stereotypes encouraged by Barbie dolls, but also acknowledged the impact of Barbie's early feminist portrayals. The 1962 Barbie had notable pro-feminist traits, namely a historically significant narrative as a self-supporting woman without a husband.

What is a bimbo feminist? ›

The bimbo-feminist movement and one of its spearheads, TikTok creator 'nikitadumptruck' is a great example of reclamation going too far. Bimbo-feminism can be defined as reclaiming through embracing of patriarchal feminine stereo types — namely, being attractive, airheaded, and innocent.

Why did Barbie girl get sued? ›

In 1997, the toy company sued the Scandi Europop group and their label, MCA Records, claiming their now-iconic single Barbie Girl infringed Mattel's copyright. But fast-forward a quarter of a century, and a remix of the song featured in the closing credits of Mattel's billion-dollar blockbuster, Barbie.

What lesson does Barbie teach? ›

As Barbie said, “You have to try – even if you can't make it perfect you can make it better.” So, what does this mean for you? All leadership really begins with an understanding of oneself. It's impossible to understand and motivate others if you don't understand yourself and what motivates you.

Why girls are rejecting the new curvy Barbie? ›

Notably, when asked why they would not want to play with her, at least 25 percent of the girls said it was because curvy Barbie was fat, chubby, or "big." The tendency to idealize thin bodies and show negative attitudes toward fatter bodies has implications for how children treat each other.

Why was pregnant Barbie banned? ›

Midge The Pregnant Barbie Scandalized Parents

Mattel's idea behind the doll was to appeal to girls aged five to eight who enjoyed playing house, as well as to families who were expecting a new sibling. However, many parents were outraged at the idea of a pregnant Barbie, as theyy believed it promoted teen pregnancy.

Why was Barbie banned? ›

Vietnam: Before the film premiered, officials in Vietnam announced they were banning Barbie over a scene that included a map that appeared to show China's contested territorial claims in the South China Sea—Warner Bros. disputed the claim, describing the drawing as “child-like.”

When did Barbie get a breast reduction? ›

It was disconcerting, though, when we tried to dress a brand spanking new Barbie in a vintage red and silver glittery, strapless evening gown and it slipped right off. I later learned that in 1989 Barbie's proportions were altered including a breast reduction.

At what age do girls like Barbie? ›

But as 12-year-olds grew more sophisticated, the dolls quickly moved down the age range, settling to today's target Barbie audience of 3- to 5-year-olds. That makes Mattel's task of trying to retain the attention of older girls nearly impossible, because even 6- and 7-year-old girls now think of the doll as babyish.

What percent of girls own a Barbie? ›

Even in demanding positions, though, Barbie retained her fashion sense. Factoyd: Ninety percent of American girls own at least one Barbie doll, and the average girl owns 10!

Why is bimbo a bad word? ›

Bimbo is slang for a conventionally attractive, sexualized, naïve, and unintelligent woman. The term was originally used in the United States as early as 1919 for an unintelligent or brutish man. Presumed portrait of Rosalie Duthé (1748–1830), called "the first officially recorded dumb blonde."

What does it mean when a girl calls you a bimbo? ›

an attractive but stupid young woman. a foolish, stupid, or inept person. a man or fellow, often a disreputable or contemptible one.

What does bimbo mean to a guy? ›

"Bimbo" is a derogatory expression, (a rude expression or name), that someone might call a woman who they think may be attractive (often blond, skinny, etc.), but who is stupid, not smart, "airheaded"

What is the feminist analysis of the Barbie movie? ›

At one level this film is a feminist commentary in line with what we might call Bimbo Feminism. This holds that women can embrace femininity and succeed professionally. It is also a criticism of Patriarchy and especially the manosphere.

What was the message behind Barbie? ›

“Every character was along that journey in finding out who they really are and discovering that, at the end of the day, anyone can be anything and there's no one to stop you.” “Barbie” is especially powerful when it comes to themes of feminism and the struggles we face in society.

What is the message in the movie Barbie? ›

Barbie explores the gendered social phenomenon of women being expected to give up childhood joys and sacrifice for others. The film shows that women don't have to surrender their imagination and can find empowerment and joy in childhood toys.

What is the main theme of feminist theory? ›

Feminist theory, or feminism, is a historically women-led movement that calls for an end to sexism in all forms. Feminists strive for social justice for those who have been oppressed by the patriarchy, a system of power dominated by men in society.

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